Marketing changed over time. Recent developments in information technology and the global availability of the internet advanced market access. Supply and demand finds each other in a variety of ways. These ways have not replaced the traditional market place, it merely complements it. Street smart entrepreneurs often blend in with distinct environments where their ideal clients hang out and come together. There always has been fascination about the combination of quality, service delivery and the overall happiness of customers. Corporate examples exist and are duplicable. However, individuals are unique and have their own preferences. As such, an expedition towards the formation of the company of their dreams dictates the route forward.
My name is Floris and the first few companies I formed did not produce the results I so eagerly desired. A heavy burnout was needed to reorganize priorities and start all over again. It is unfortunate that there often is a necessity of heavy obstacles that allow humans to see that drastic change is required. A reset of life, location, education, business and further priorities followed.
Starting from scratch again requires planning and determination. It is questionable that mistakes can be avoided. However, enduring and systemic approaches to business building leads to results. In 2014, the first version of the book Get the Clients You Need was launched. Even though there was a sincere belief in the mechanics to build a dream business by following the advocated ideas, further polishing was needed. Now, at the peak of the COVID health crisis, there is assurance that the program works for solo entrepreneurs, small business owners and even start-ups. They utilize the tools to build a passive income and further engineer their brand for better times to come.
Get the Clients You Need is not a shortcut to overnight corporate success. Business building takes time. It requires a critical look at the business and its people. Flexibility is needed to change the approach when things do not work. However, when the correct corporate identity is crafted, the foundation of a (new) business will be so strong that entrepreneurs will be able to flow through good times and bad times.