This website, book and training is tailored towards solo entrepreneurs, consultants and small business owners. They often have amazing ideas, the appropriate background, and see great potential for their venture. After the registration of their company, and perhaps even the protection of their concept, new adventures can begin. However, a sophisticated website and social media campaign does not always deliver the indispensable customers…
They try something new. Often get some extra customers. But the real flow of exiting new people needed to focus on what they do best, often stays behind. Regrettably.
Marketing is an art. To be more precise, it is craftmanship that requires the artisan approach towards manufacturing. Few start-ups see the potential of real marketing. They work with people who are outside of their desired inner circle of ideal clients. And that is where things seem to go wrong.
Working with ideal clients has several outcomes. Before diving deeper into the mechanics of such partnerships, it is important to understand the definition of an ideal client. The ideal client starts with yourself as an entrepreneur and the understanding of where you excel, provide a much better product than your competitors and thus can make the difference. Once this position is determined, an audience can be targeted that needs this particular service. Not every business is the same, and not every customer has identical needs. Therefore, the ideal client survey is nothing more than matching your absolute qualities with the needs of a specified group of customers.
An exact match between supply and demand is more than just a transaction. The craftsman can focus on what he knows best and delivers the best product possible. He does so without any negative side effects, and this creates a highly positive encounter for himself and the customer. The customer achieves his goals and most important may rave about the experience to others.
It is in the human nature to assume that superb products always find a market. Unfortunately, this is not how things work in the real world of entrepreneurship. Products needs marketing. The upside of the approach advocated on this website, the book and course is that niche based marketing does not have to be very expensive. Subsequently, appropriate business planning and the implementation of proven marketing models deliver a predictable, stable, certain, and constant flow of income. The word income is deliberately used because as the recent global health crisis revealed, traditional business models and sales may stagnate under exceptional circumstances.
Marketing is not a one size fits all solution. The information presented to you on this website might not be for you. That is absolutely fine of course because also this business model is tailored towards ideal clients; small business owners and enterprises in the start-up and growth stages of their lifecycle. If the information we share on this website and in our book and course is not what you are looking for, you are still free to go test the shared ideas for your own business.